‘IBB club’s CNN campaign ‘ll Elevate Nigerian golf’
In its continued efforts to take Nigerian golf to a new level, IBB Golf and Country Club, Abuja, has rolled out a special golf tactical campaign starting this month.
The promotional and educational campaign, which will be the first of its kind, according to officials of the club, is aimed at promoting golf, sportsmanship, the spirit of unity among enthusiasts and the potential of Nigeria emerging as a top golf nation.
This groundbreaking IBB Golf Club campaign, running from November-December on peak time evening spots, will also specially highlight the 2023 Independence golf tournament, the club has said, adding, that this golf event set an all-time record in attendance, atmosphere, sponsorship, executive presence, community engagement, and the grand car prize from PAN Nigeria.
The high profile headline sponsors of the Independence tournament were PAN Nigeria, Access Bank, BUA Group, Glenfiddich, Sterling Bank, TAJ Bank and Hope PS Bank.
Others were Landmark Africa, Waltersmith, Premium Pension, Stanbic IBTC, Golden Construction, MOUNA MO and Interglobal. The 2023 IBB Golf Club event also featured a historic special golf exhibition by the Director General of National Council for Arts and Culture (NCAC) and the President, Nigeria Golf Federation (NGF), Otunba Olusegun Runsewe.
The clubs said that the special CNN campaign is designed to elevate the profile of the IBB Golf Club, showcase the world-class facilities it offers, and emphasise the importance of golf as a sport that transcends boundaries, and goes hand in hand with nature.
The CNN campaign will give a quick photo panorama of the IBB Golf Club, exploring the club’s history, world-class facilities, lush greens, breathtaking surrounding and the natural habitat which is also a home to various mammals and captivating crocodiles.
According to the captain of the club, Dr. Banjo Obaleye: “The game of golf is growing in Nigeria. We have courses that can compete globally. Our fairways and greens are in impeccable shape and condition. You can come to Nigeria and do your business and also enjoy playing your golf here.
“We are also looking at the youth development and grassroots promotion, because golf is not just about elites. We are confident that maybe tomorrow, Nigerian can produce the next Tiger Woods.”
The Vice-Captain of the club and chairman of the Independence Cup Organising Committee, Ibrahim Babayo, also emphasised that “we are taking this golf beyond just play the game. We are looking at how we can improve our social capital and at the same time, how we can improve tourism.
“The potential of golf tourism is over $19 million. We are excited to be at the centre of history and rewriting the story of golf in Nigeria.”
The CNN feature on the IBB Golf Club rounds up with a powerful tip by the tournament champion and winner of the PAN Nigeria car, Joe Poromo: “You never know when it’s your day. So anytime you show up on the golf course, keep your head down and play against the course. Greatness could just be a shot away.”